"Magnetic Sponsoring" Review
I purchased "Magnetic Sponsoring. How To Attract Endless New Distributors And Customers To You" because I have been lucky enough in my network marketing experience to have been taught almost from the beginning the importance of generating my own leads.
"Magnetic Sponsoring" is a course on the concept of "attraction marketing." What this means is that your objective is to attract your prospects to YOU and not chase THEM (away).
Chapter 1 talks about the reality of network marketing's "duplication cycle." The problems with buying leads and geneology lists. Mike Dillard wanted to find a way to get 5-10 people to contact him about his business every day instead of doing the usual cold calling stuff.
How do you get people to contact and persue YOU?
"Magnetic Sponsoring" is all based on the psychological laws of attraction. What makes people attractive to others? It is based on people's need to be part of social groups and gain experience through leaders.
Human beings thrive in groups and cannot survive alone.
"Magnetic Sponsoring" explains the concept of the 3 types of people:
- The Alpha
- The Pre-Alpha
- The Beta
"Esentially, we are hard-wired to find other people attractive or un-attractive based on the level of value they have to offer because we gain a portion of their power through the association alone." Magnetic Sponsoring.
Your potential business builders will join your company because they admire the qualities you portray. You must have the qualities of a leader if you expect others to join your company.
People aren't joining your company, they're joining YOU!
"Magnetic Sponsoring" will help you to understand where you are with your leadership qualities. If you're a Beta, you're a follower. If you're a Pre-Alpha, you're in the process of developing your leadership skills and if you're an Alpha, you're a leader. No matter where you are, you can develop your skills and be the Alpha you want to be.
If you want to succeed in network marketing as well as other areas of your life, this is where you need to be.
The 1st step is believing in yourself. Because when you believe in yourself, your actions will portray that belief. When your belief and actions begin to change, the results you've always dreamed of will start to come.
It starts with becoming a Pre-Alpha. You need to move outside your "comfort zone" and go after what you want. You need to have strength, vision, and willingness to get through your struggles and challenges.
Because if you can't 1st lead yourself, how are you supposed to lead others?
"Magnetic Sponsoring" will teach you how to be an Alpha in all aspects of your life. It's all about your frame of mind and it all starts with you.
The goal of "Magnetic Sponsoring" is to be able to sponsor people into your business effortlessly. To be pursued instead of pursuing.
"Successful entrepreneurs, by definition, are Alpha. Beta entrepreneurs (and I mean "real" entrepreneurs), do not exist." Magnetic Sponsoring.
The course goes into 14 qualities that you can nurture in yourself to become that Alpha network marketer. To turn yourself into a business person who gives volume to others so that they will seek you out. This is the secret to Magnetic Sponsoring."
"All you need to do is know a little bit more than they do, and you're instantly in a position of power and value." Magnetic Sponsoring.
Educating yourself as a business person is one of the most important pieces of the puzzle. "Magnetic Sponsoring" also encourages the persuit of education. It doesn't claim to be the "end all course in network marketing." As a matter of fact, there is no such thing. You should try to get your hands on as much business education as you can possibly get. Your education NEVER stops.
Chapter 2 of "Magnetic Sponsoring" teaches you the importance of your promotion system. Meaning, your company and your products are not the sole issue as a network marketer. You are selling a marketing system to your prospects.
"A system is a standardized set of tools and instructions." Magnetic Sponsoring.
If you can develop yourself into an Alpha networker and in turn develop 5 Alpha networkers, you'll be on your way to financial freedom.
"Magnetic Sponsoring" also teaches you how to focus on helping others to acieve success thereby achieving success for yourself. Because in reality, helping others to achieve their goals is one of the keys to success in network marketing.
Chapter 3 ios tiltled "The Secret To Becoming A Professional." This chapter teaches you how to take the emotional aspect out of prospecting.
If you take every "no" personally, you're doomed to get frustrated and maybe even give up. A lot of network marketers give up before realizing their true potential because they took rejection personally.
This section of the course also teaches the importance of having an "abundance mentality."
"True professionals feel no differently about success and failure. They are just part of everyday business and treated as such because they live in a mind-state of abundance." Magnetic Sponsoring.
Chapter 4 is "An Introduction To Magnetic Sponsoring."
Why do some of us keep going from one company to another trying to find the "missing piece?" What you seek will not be found in any company, product, or compensation plan. The only place you'll find what you're looking for is within yourself.
Network marketing is an industry in which those who persue business ownership have no prior experience in owning a business. Therefore, there is a process of learning that must happen.
This learning process must happen both in business and marketing skills as well as self-development.
Two things must happen before you can expect to achieve the results that 1st attracted you to network marketing to begin with:
- You must have belief that you have what it takes to be successful.
- You must educate yourself in real marketing techniques such as copywriting, leads generation, and prospecting and closing techniques.
It is your leadership and marketing skills, not your product or opportunity, that will grow and sustain your organization.
Another important thing to remember. Not only do you want to have well-trained distributers in your organization, both you and your distributers should also be building a large base of customers who just use and love the product but have nothing to do with the company otherwise.
If your opportunity has nothing to offer to retail customers, it's time to start looking for another opportunity. If there's no product to offer, you're not involved in network marketing, you're involved in a pyramid and you should get out ASAP.
"Magnetic Sponsoring" will teach you how to market without having to "sell." After all, people don't like to be "sold."
- How to get people to ask YOU to join your business, not you asking them.
- How to get people to PAY to prospect them.
- How to have a duplicatable system.
- How to get your people earning quickly.
"If you think you can build a long term, successful network marketing business without spending the majority of your time interacting with people personally each day, you are mistaken." Magnetic Sponsoring.
"Magnetic Sponsoring" will show you how to promote a generic solution and system instead of promoting your business opportunity directly. People who are on the Internet looking for a way to become financially independent are constantly pitched about the latset and graetest "opportunity." Personally, I get propositioned with "guaranteed income" just about every week. Then, I get pitched with the same opportunity by everyone else who jumped on the bandwagon.
What is rare is getting offered a way to build and grow a business no matter what opportunity you're involved in. That is what people are looking for.
As a matter of fact, that is why I joined my primary business in the 1st place and what attracted me to "Magnetic Sponsoring" as well. I understand that people don't want to be pitched on the next great opportunity, they want a solution to a problem they already have.
If you have this, you've got it made.
"Magnetic Sponsoring" not only gives you an education in "attraction marketing," they also invclude the generic system I'm talking about that you can use to grow your business.
It's important that you treat your business like a real business and not like a hobby. It is also neccessary to be committed enough in your growth as an entrepreneur to invest in educating yourself in marketing and personal development. The people who want to invest in themselves are also the kind of people you want in your business.
Most important of all is that you learn to sell yourself, not your opportunity.
Chapter 5 is called "How To Find Your Best Prospects." It explains how to market to those who already have a need or desire for what you're offering and how to position yourself as a solution as well as an Alpha leader.Here you will learn which group of people you should be marketing to. I'm not going to give away the secret but I will tell you this:
It's NOT your Uncle Bob who has no interest in being an entrepreneur.
This chapter will teach you how and where to place ads so that you're attracting the right kind of people into your business.
You want people who are serious and will help to grow your business, right? So you want to be getting contact information of serious business builders, not "tire-kickers."
You should NOT be advertising your network marketing opportunity directly. "Magnetic Sponsoring" will show you what you SHOULD be advertising in order to attract the right kind of leads. Not only that but, as I mentioned before, you'll be provided with a generic system you can use to generate leads.
Chapter 6 teaches you "How To Create A True Business Franchise." In other words, how to create and sell a "system" that your prospects can plug into and start earning money as quickly and painlessly and possible.
Your primary business opportunity will not be built overnight and it obviously takes some time and money investment in order to build your business to the point where you're financially secure. In the meantime, you need a way to have a business model that generates money that you can invest back into your business and personal growth.
There are 3 parts to your business:
- A low cost retail product that takes care of advertising costs.
- A medium to high cost backend product that pays the bills.
- Your network marketing opportunity which creates long term, residual income.
So many network marketers fail to grasp the importance of retail products. Without retail products to fund your growing business, you're in for too many expenses and no way to pay them. You'll end up running out of money before you've built your business.
This is why so many network marketers fail.
"Magnetic Sponsoring" gives you the specifics of 5 franchise components that you need to have a complete MLM business setup. These 5 components include everything you need to build your business. As a network marketer you need:
- Leads
- Retail customers
- Cash flow to fund your business
- Business builders in your primary opportunity
Chapter 7 gives you "The Secrets of Magnetic Marketing Psychology."
In order to succeed in network marketing, you need to learn about people. This is a "people business." There are some basic rules about human behavior that will help you understand how to market effectively.
"People are so hungry for leadership they will literally give their lives to quench their thirst." Magnetic Sponsoring.
"Magnetic Sponsoring" will teach you how to promote leadership, expertise, and a solution instead of a business opportunity.
There are 3 things you need to market INSTEAD of directly marketing your opportunity. Remember, people are being pitched opportunities left and right every day. "Magnetic Sponsoring" will show you how to do something different.
I had to include this great quote in my review from this chapter:
"Nobody who bought a drill actually wanted a drill. they wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes-NOT information about drills!"- Perry Marshall.
Of course, I'm not going to give you the secrets within "Magnetic Sponsoring" but the above quote shows you why you need to stop promoting your opportunity directly. "Magnetic Sponsoring" will help you do it right.
It will help you stop trying to be a salesperson and start being what you really are, a business developer.
"Ninety-five percent of people who fail in MLM do so because they run out of money advertising their MLM instead of a retail system that produces upfront cash flow." Magnetic Sponsoring.
Chapter 8 "How To Position Yourself As An Expert And Attract Leads To You" is the meat of the "Magnetic Sponsoring" system.
When you've got people calling and emailing you telling you they're interested in your opportunity, you win. This is when you're in charge. you are an Alpha leader.
"Selling people HOW will always be more effective than selling them who, what, when, and where." Magnetic Sponsoring.
.So many network marketers are doing the same old boring things because that's what they were taught.
Are you telling your prospects:
- When your company was founded?
- That you're now "debt-free"?
- About your sales numbers?
- About your product features?
- How great your comp plan is?
- How they should "join now!"?
"Magnetic Sponsoring" will show you what you need to be doing so that people will see you as a leader and someone who can help them to be successful. You must be of value to someone if you expect them to join you in something as important as a business venture that they see as a solution to their worries about their future.
This chapter will even show you how to start a "Magnetic Newsletter" for network marketers. There are 4 things you need in order to get the job done and it is so important to your success to do this.
There are tons of great ideas here for what you can offer to attract people to you.
Chapter 9 is "Funded Proposals: How To Get Paid To Prospect, Even When People Don't Join Your Team!" Who doesn't want to get PAID to prospect? This is the "fuel" behind the "Magnetic Sponsoring" system.
"Magnetic Sponsoring" will show you how to generate enough money to "stay in the game" long enough to build your business into what you originally envisioned.
"This is the smart way to do business. This is how the masters of this industry make it happen." Magnetic Sponsoring.
You should be retailing generic marketing information now and recruiting the people who care enough to invest in their education.
This is how you can make immediate profits while building your business so that you can fund your advertising and generate even more leads.
Sure, you can use free advertising methods to generate leads. I do this myself with my waterfall leads system. But imagine how many more leads you can generate if you use paid advertising as well! After all, the more people you can contact, the better.
"Magnetic Sponsoring" will show you how to position your MLM opportunity within a solution such as a "how to" product. These retail customers are leads that you'll already have a relationship with through the retail product. Since you've helped them with a problem, they'll be more likely to want to hear about your opportunity.
Chaper 10 "The Magnetic Sponsoring System: An Inside Look At The #1 Funded Proposal In The Industry..." will show you the rest of the "system" that "Magnetic Sponsoring" offers. You see, it's not only a course, it's an online community and an entire funded proposal system as discussed in the previous chapter. So not only does "Magnetic Sponsoring" give you the theory of a generic network marketing solution as a way to generate leads for your business and generate immediate income, it also gives you the means with which you can accomplish this.
"The system is designed to help you build your downline, generate more leads, and make more money." Magnetic Sponsoring.
- Traffic and prospect generator
- The marketing pipeline
- Building relationships.
If I haven't convinced you to get your hands on the Magnetic Sponsoring Course, at least get over there and create your free account in the Magnetic Sponsoring community so that you can start using the system to generate leads for your opportunity.